In this year of 2024 full of challenges and opportunities, the two-day semi-annual training conference of the Marketing Center of Guangdong Honghao Chemical Co., Ltd. was successfully held on July 17-18!

This conference is not only a feast of knowledge, but also a collision of wisdom and passion, which has injected strong impetus into the company's future development.

Sales elites, smart future

"Competitive Sales" - Ma Rui

We invited Mr. Ma Rui, general manager of Zhongxu Education Guangzhou Company and honorary consultant of Honghao College, to bring professional training on "Competitive Sales" to sales elites. During the training, Mr. Ma Rui, with his unique perspective and rich experience, guided everyone to summarize the added value they can provide to customers and solve customer problems in multiple dimensions.

In the question-and-answer interactive session of the training, sales elites were given full voice. They actively participated and raised questions and challenges they encountered in sales practice. From grasping market trends to exploring customer needs, from analyzing competitors' strategies to explaining the advantages of their own products, each question revealed their desire for professional knowledge and persistence in business growth.

Teamwork, creating the future

"We are a team"

During the conference, Zheng Songqing, Director of Customer Service, Zeng Lishan, Director of Marketing, Wang Weicheng, Manager of Key Account Department, Liu Hongbo, Manager of Application Engineering Department, and Huang Aiping, Director of Compliance Department, reported and shared the work results of the first half of the year and the grand blueprint for the second half of the year.

The teamwork of the customer service department, the work goals and coordination of the marketing department, the key customer development strategy of the key customer department, the technical support of the application engineering department, and the risk control of the compliance department all demonstrate the cohesion and combat effectiveness of the Honghao Chemical team. We firmly believe that through closer collaboration and communication, we will be able to work together to create more brilliant achievements!

Products as the basis, technology as the guide

"Product Training" - Product Line
The in-depth training of the product line is also exciting. From wet friction application knowledge to color fastness improvement solutions, from practical cases of pre-treatment products to sharing of silicone softeners, and the technical progress and environmental protection application of waterproofing agents, Deputy General Manager-Dai Hongmei, Technical Department Manager-Cheng Wenjing, Application Department Director-Chen Yanmei and Pre-treatment Product Application Service-Chen Qunxi, Silicone Oil Department Compounding Engineer-Liu Fan, Waterproofing Agent Technology Development-Wu Xiao and Wang Huiyuan took turns to provide sales elites with a full-scale, multi-level product learning and exchange opportunity.

In the intense and fulfilling training process, the interactive questioning session became a bridge connecting theory and practice. The sales elites actively participated and had in-depth discussions with the product R&D team on specific issues in product application. Through this session, they not only mastered the details and skills of product application more deeply, but also clarified the matters that need to be paid attention to in the actual sales process and helped customers solve process problems and reduce costs and increase efficiency. This learning method that combines theory and practice has greatly improved the professional quality and practical ability of sales elites.

Leaders’ Message, Leading Direction

Marketing Manager Pan Qicong
Marketing Manager Pan Qicong emphasized that the company attaches great importance to sales skills and product technology training, and is committed to improving the team’s professional capabilities and service levels. Through professional training, sales staff can better understand the product advantages and communicate with customers more effectively, thereby promoting sales performance growth.

Deputy General Manager Fang Yong
Deputy General Manager Fang Yong said that in a difficult market environment, it is time to open up the gap. He firmly believes that only by deeply understanding and mastering our products can we confidently face every customer and win their trust and respect with our expertise. In the second half of the year, we will sprint to higher performance goals with more enthusiasm and firm belief.

General Manager Fang Weihong
General Manager Fang Weihong said that as a company with a team of 400 elites, we are well aware that talent is the core driving force of corporate development. Therefore, we continue to increase our investment in talent training, actively introduce high-end talents, and inject fresh blood into the company's development. At the same time, we actively promote the company's reform and structural adjustment in order to better serve our customers and set up new departments to better serve our customers.

He emphasized that communication is particularly important in this process. We must "learn by doing", maintain sensitivity, take the initiative to create opportunities and learn to find and use resources. In this way, we can remain invincible in the fierce market competition and jointly create a more brilliant future for the company.

Awarding session

Zeng Shumei, deputy director of the marketing center

Awards to the champion group

Dai Hongmei, deputy general manager

Awards to outstanding reserve cadres

In the future, all members of Honghao Chemical will move towards a new journey with full enthusiasm and firm steps.

We believe that through the joint efforts of the team, Honghao Chemical will be able to ride the wind and waves in the fierce market competition and create a more brilliant tomorrow!